The Iconica Partnership Program
We don't just design the space. We partner in its success.
For select projects, we tie our compensation to the outcome instead of billing it all upfront, contributing design, development, and project execution in exchange for a negotiated ownership stake, deferred compensation, or both.
When the project succeeds, we succeed with you.
This is a selective program. We take on a limited number of partnerships and say no to most opportunities we see.
Why Partner Instead of Hiring a Designer
Giving up equity or deferring fees costs you more than paying cash so it only makes sense when it buys something a normal engagement can't:
Your capital stays in the build not tied up in professional fees.
Our payout depends on your result so our incentives on budget, timeline, and quality match yours.
One accountable partner from concept to completion, not a designer who hands off and leaves.
Two Ways to Partner
01Development & Flip
For investors and developers, we defer part of our compensation to closing instead of collecting it all upfront, preserving cash during construction. We manage the project; you provide the capital; we're paid at closing, at a priority and minimum defined before work begins.
Residential flips · ground-up development · major renovations · repositioning · spec homes · boutique hospitality conversions.
02Business & Hospitality
For operators launching a concept, we contribute design and development for a negotiated ownership interest and/or long-term compensation, staying on as a design partner as you grow. Major new work (a new location, a full redesign) is a new engagement, not included indefinitely in the original equity.
Hotels · restaurants · bars · cafés · retail · wellness · experiential spaces.
What We Bring
Concept and creative direction, interior architecture, space planning, budgeting and value engineering, construction documentation and coordination, project management, procurement, installation, and brand design end to end.
How We Structure It
Every partnership is individually built and documented: equity, deferred compensation, equity plus reduced fees, closing-based pay, or a hybrid with governance, dilution protection, and exit terms defined up front.
The Process
Submit
Complete submission through intake form: concept, budget, proof of capital, ownership, timeline, goals.
Review
We review your proposal carefully to assess fit and strategic alignment.
Discuss
We discuss the partnership role and structure that makes sense for both parties.
Diligence
Both parties conduct diligence to finalize terms and validate alignment.
Structure
Structure the agreement with counsel on both sides for clarity and protection.
Execute
Execute the partnership agreement and begin working together.
Featured Commercial Work
Explore our portfolio of successful commercial projects
The Alley Oop
Visit our Portfolio →
The Market District
Visit our Portfolio →The Village Cafe
Start a Partnership
Tell us about your project, business, and partnership vision.
Looking for interior design services for a residential or commercial project? Visit our contact page to start your project inquiry.